Case Study
Infrared Camera / OEM·ODMirhubs.com
A technical catalog website that helped an IR camera core manufacturer win global OEM contracts.
Challenge
The Problem
IRHubs manufactures infrared camera cores for OEM and ODM customers globally, but their English web presence was nonexistent. Competing for thermal imaging contracts with international device manufacturers required a credible, technically detailed website that could serve as a product catalog and establish the company's engineering credentials. Without it, procurement engineers at potential OEM customers could not evaluate IRHubs' specifications or initiate contact.
Solution
What We Did
MediaLocalize designed and built a technical product catalog website with detailed specification sheets for each camera core model, downloadable PDF data sheets, an OEM inquiry form, and content strategy targeting thermal imaging and infrared camera OEM/ODM search terms. The site featured structured product pages optimized for technical buyers researching component suppliers. A global CDN ensured fast page loads for buyers in North America, Europe, and Southeast Asia.
Results
The Outcome
The site launched in three weeks. Immediately upon launch, engineers began downloading specification sheets — a clear signal of qualified buyer interest. Within two weeks of launch, IRHubs received their first formal OEM inquiry through the website's inquiry form. Monthly spec sheet downloads reached 40+ within the first full month, providing a consistent pipeline of potential OEM customers engaging with the company's product capabilities.
The IRHubs project illustrates how technical B2B buyers make purchasing decisions based on specification data available online. A well-structured product catalog with downloadable datasheets acts as a passive but powerful sales tool that works around the clock.